Welcome to the Introduction to Commerce Grid for Agency-focused teams! This is an overview of how Commerce Grid brings differentiated value to agencies and advertisers within the evolving programmatic landscape and commerce ecosystem.

After completion of this course, you will understand:

  • Today's programmatic ecosystem and the commerce opportunity for agencies
  • The pillars of Commerce Grid capabilities and differentiation for agencies
  • How Commerce Grid will complement the Commerce Growth and Commerce Max narrative
  • What resources are available to help support selling Commerce Grid

This course is designed to take you step-by-step through the required material.

  1. You will begin with an overview of Commerce Grid and review the key concepts you should understand as you start to have conversations with your clients.
  2. You will receive links to resources that you can read or bookmark for later use.
  3. Finally, after completion of these activities, you will advance to an assessment where you can demonstrate what you have learned.